
WHO AM I
Hey all! My name is Kat and I am currently completing an Msc in Media and Communications with a Focus on Marketing at The London School of Economics (LSE)
My interest in cross-cultural communications was sparked at a young age as I was born in North America, but was raised by traditionally and culturally Chinese parents. From my experiences in my uniquely Asian American upbringing, I discovered how vital the ability to communicate across borders is, and such knowledge has encouraged me to pursue a career in which international communication skills are needed, such as, international marketing and public relations.
I hope to use my Chinese heritage to function as a bridge connecting the West and China. As people, we inevitably carry a set of biases; I aspire to use my cross-cultural experiences to correct for natural assumptions. My research interests would be predominantly focused on cross-cultural marketing communications. How messages in one society may not be received by another due to cultural barriers and how these barriers can be broken down.
